HAIDIAN, BEIJING, CHINA, January 7, 2026 /EINPresswire.com/ — As the international food service and retail sectors navigate a surge in consumer interest for authentic Asian confectionery, Beijing Shipuller Co., Ltd. has prioritized the expansion of its frozen dessert division to accommodate evolving market dynamics. The organization currently serves as a prominent Frozen Japanese Mochi supplier in China, facilitating the distribution of diverse mochi varieties that bridge the gap between traditional rice cakes and modern frozen novelties. These products are characterized by a soft, elastic outer shell made from high-quality glutinous rice flour, which is engineered to maintain its signature chewy texture even at sub-zero temperatures. Available in numerous flavor profiles—including traditional red bean and matcha, as well as contemporary fruit infusions like mango and strawberry—the mochi is produced in facilities that adhere to rigorous international safety protocols. By providing a shelf-stable, frozen solution, the Yumart brand enables global procurement officers to source authentic Japanese-style treats that meet the stringent stability and hygiene requirements of modern international supply chains.
Part I: Industry Perspective—The Globalization of Texture and Fusion Confectionery
The international landscape for frozen desserts is undergoing a fundamental transition, with consumer preferences shifting toward products that offer unique tactile experiences. Mochi, once a regional specialty, has transitioned into a global mainstream category, driven by cross-cultural culinary fusion and significant advancements in cold chain infrastructure.
Texture as a Primary Driver of Innovation In the current confectionery market, “mouthfeel” has become a central focus for product development. The unique elasticity of mochi—often referred to as “QQ” texture in Asian markets—appeals to a demographic seeking multisensory eating experiences that go beyond simple sweetness. This trend is particularly evident in the rise of “hybrid” desserts, where the glutinous rice layer is paired with varied fillings to create a contrast between the chewy exterior and creamy or dense interiors. As consumers increasingly prioritize unique tactile sensations, frozen mochi provides a versatile format that can be utilized as a standalone snack or as a premium component in complex dessert plating.
Social Media Influence and Visual Appeal The aesthetic nature of mochi, with its smooth, symmetrical forms and soft color palettes, aligns with the visual-centric culture of modern social media platforms. The rapid dissemination of food trends through digital media has catalyzed demand in regions where the product was previously underrepresented, such as parts of Europe and the Middle East. This increased visibility has prompted major supermarket chains and food service providers to expand their ethnic frozen sections, moving mochi from specialty importers to mainstream distribution channels.
Health-Conscious Indulgence and Portion Control Another notable industry trend is the move toward “portion-smart” indulgence. Mochi’s individual, bite-sized format appeals to consumers who seek a controlled portion of sweetness. Furthermore, the inherent gluten-free nature of the glutinous rice shell meets a growing requirement for allergen-friendly options in the frozen snack category. As global markets move into 2026, the industry is seeing a decisive shift toward products that avoid synthetic additives and prioritize natural fruit-based colorants and fillings, satisfying the demand for “Clean Label” transparency.
Part II: Institutional Capability and Strategic Global Solutions
Since its establishment in 2004, Beijing Shipuller Co., Ltd. has functioned as a strategic partner for businesses seeking authentic oriental flavors. Under the Yumart brand, the organization leverages a network of 9 specialized manufacturing bases and 280 joint factories to ensure a consistent supply of Asian staples to 100 countries.
Operational Framework: Logistical and Quality Standards Yumart has developed an operational framework designed to address the logistical hurdles faced by international distributors and hospitality groups:
Logistical Consolidation (LCL Services): A primary component for professional procurement is the ability to consolidate diverse orders. Yumart facilitates Less than Container Load (LCL) shipments, allowing clients to combine frozen mochi with other frozen ingredients—such as fish roe, edamame, and wakame—in a single consignment. This approach is intended to optimize warehouse inventory turnover.
Certification and Quality Management: To ensure compliance with global food safety laws, the organization maintains a suite of certifications including ISO, HACCP, BRC, Halal, and Kosher. The production process involves automated encrusting and blast-freezing technologies that ensure the mochi retains its shape and prevents freezer burn, maintaining a 12-to-24-month shelf life under proper cold storage conditions.
Part III: Application Scenarios and Strategic Market Integration
The Yumart mochi portfolio is utilized across several critical sectors of the global food industry:
Professional HORECA (Hotel, Restaurant, and Catering) Executive chefs in international hotel chains and specialized Asian restaurants utilize frozen mochi as a convenient dessert option. The pre-portioned nature of the product is designed to reduce back-of-house labor costs while ensuring consistency in serving sizes and presentation.
Specialty Retail and Global Supermarkets Yumart provides retail-ready packaging for the frozen aisle, featuring multi-language labeling and high-impact visual designs. This caters to metropolitan consumers seeking authentic ethnic snacks in a convenient format.
Collaborative R&D and OEM Services Through its 5 dedicated R&D teams, Yumart offers private label (OEM) services. This allows professional clients to customize flavor profiles—such as espresso, tropical mango, or classic red bean—and calibrate the thickness of the rice shell to meet specific regional taste preferences and market requirements.
Conclusion
As the global appetite for authentic Asian confections continues to mature, the necessity of a reliable and certified supply chain remains a priority for the industry. Beijing Shipuller Co., Ltd. continues to act as a bridge between traditional Japanese culinary concepts and large-scale international logistics. Through the Yumart brand, the organization ensures that its frozen mochi offerings meet international standards of safety, texture, and flavor. By offering a solution that encompasses production standards and logistical efficiency, Yumart remains a foundational partner for businesses seeking to expand their dessert offerings in a quality-conscious global marketplace.
For more information on product specifications, international certifications, or to request a customized flavor solution, please visit the official corporate website: https://www.yumartfood.com/
Beijing Shipuller Co., LTD
Beijing Shipuller Co., LTD
+86 10 6296 9035
info@yumartfood.com
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